Resources

Check out resources on creating a quality ecosystem that grabs converts.

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Featured
It’s happening! Crossbeam and Reveal are joining forces to disrupt go-to-market strategy as we know it.

Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast

Discover three proven plays used by Rokt's VP of Channel Partnerships, Rayan Nahas to source new deals, tailor go-to-market messaging, and prioritize accounts using Ecosystem Intelligence — directly inside HubSpot.

Your Next Big Deal Is Already in Your Ecosystem — Here’s How to Find It Fast

Discover three proven plays used by Rokt's VP of Channel Partnerships, Rayan Nahas to source new deals, tailor go-to-market messaging, and prioritize accounts using Ecosystem Intelligence — directly inside HubSpot.

Ecosystem Intelligence: The Shortcut to Sales That Actually Close

Discover how Ecosystem Intelligence (EI) and Ecosystem-Led Growth (ELG) are transforming B2B sales. Learn how tools like Crossbeam help sales teams prioritize smarter, uncover partner influence in Salesforce, and close deals 46% faster with real-time partner insights.

Ecosystem Intelligence: The Shortcut to Sales That Actually Close

Discover how Ecosystem Intelligence (EI) and Ecosystem-Led Growth (ELG) are transforming B2B sales. Learn how tools like Crossbeam help sales teams prioritize smarter, uncover partner influence in Salesforce, and close deals 46% faster with real-time partner insights.

How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth

Discover how BEMO achieved a 900% boost in meetings booked by leveraging Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth. Learn how Enrique Gutierrez optimized outreach, refined ICP, and built a data-driven outbound strategy that transformed his team’s performance.

How BEMO boosted meetings by 900% using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth

Discover how BEMO achieved a 900% boost in meetings booked by leveraging Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth. Learn how Enrique Gutierrez optimized outreach, refined ICP, and built a data-driven outbound strategy that transformed his team’s performance.

5 ways to leverage the your partner’s influence and trust

Discover real-world examples of how these companies are driving revenue growth by tapping into their partners' established credibility and networks.

5 ways to leverage the your partner’s influence and trust

Discover real-world examples of how these companies are driving revenue growth by tapping into their partners' established credibility and networks.

How Zeta Global Used ELG, Crossbeam, and LinkedIn Connections to Drive a 30% Increase in Enterprise Leads

Learn how Zeta Global used LinkedIn and Crossbeam to launch a partner program, source 15 enterprise leads, and scale Ecosystem-Led Growth with SIs and agencies.

How Zeta Global Used ELG, Crossbeam, and LinkedIn Connections to Drive a 30% Increase in Enterprise Leads

Learn how Zeta Global used LinkedIn and Crossbeam to launch a partner program, source 15 enterprise leads, and scale Ecosystem-Led Growth with SIs and agencies.

How Yotpo Doubled Their Partner Revenue Using Crossbeam, Slack, and an ELG Motion

When sales teams ignore partner programs, it’s often not about the value—it’s about the workflow. At Yotpo, Sara Pereda cracked the code by embedding high-signal partner data directly into Slack, where her AEs already worked. Her motion resulted in faster collaboration, better visibility, and 2x partner-sourced revenue. Here’s how she scaled impact.

How Yotpo Doubled Their Partner Revenue Using Crossbeam, Slack, and an ELG Motion

When sales teams ignore partner programs, it’s often not about the value—it’s about the workflow. At Yotpo, Sara Pereda cracked the code by embedding high-signal partner data directly into Slack, where her AEs already worked. Her motion resulted in faster collaboration, better visibility, and 2x partner-sourced revenue. Here’s how she scaled impact.

How Vidyard 14x’d its Partner-Sourced Revenue Using Crossbeam

Explore how Vidyard drives revenue through its tech and agency partner programs. Get a peek at how they're running co-selling and co-marketing motions with Crossbeam.

How Vidyard 14x’d its Partner-Sourced Revenue Using Crossbeam

Explore how Vidyard drives revenue through its tech and agency partner programs. Get a peek at how they're running co-selling and co-marketing motions with Crossbeam.

How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam

Discover how Bombora’s partnership team weaves partner data into its internal workflows and its co-selling process to drive partner-sourced revenue.

How Bombora Discovered Hidden Pipeline and Closed $100K in 2 Months with Crossbeam

Discover how Bombora’s partnership team weaves partner data into its internal workflows and its co-selling process to drive partner-sourced revenue.

May 12, 2025
Ring the Gong: Optimize Your Sales Stack for Revenue Impact

Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.

Ring the Gong: Optimize Your Sales Stack for Revenue Impact
May 12, 2025

Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.

April 29, 2025
Introducing Deal Navigator and the Performance Dashboard

Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.

Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.

Introducing Deal Navigator and the Performance Dashboard
April 29, 2025

Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.

Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.

April 28, 2025
What's new in Crossbeam: elevate your GTM strategy

Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.

What's new in Crossbeam: elevate your GTM strategy
April 28, 2025

Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.

February 25, 2025
ELG Attribution in Crossbeam: Measuring What Matters

Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.

ELG Attribution in Crossbeam: Measuring What Matters
February 25, 2025

Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.

The Partner Playbook

The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.

The Partner Playbook

The Partner Playbook is your complete guide to succeeding as a partnership professional — a trove of proven practices and insights from those in the trenches. No more feeling lost and no more struggling to prove your value. It’s time you finally earn your seat at the table.

2022 State of the Partner Ecosystem Report

433 partnership professionals. 61 pages. One click. And it’s all yours.

2022 State of the Partner Ecosystem Report

433 partnership professionals. 61 pages. One click. And it’s all yours.

Ecosystem Guidebook: Email Service Providers

Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.

Ecosystem Guidebook: Email Service Providers

Don’t integrate with an email service provider off of a hunch. Get up to speed with data-driven insights and perspectives from industry insiders. Download the free guidebook.

2020 State of the Partner Ecosystem Report

Crossbeam surveyed 125+ partnership professionals and produced a 35-page industry-defining report.

2020 State of the Partner Ecosystem Report

Crossbeam surveyed 125+ partnership professionals and produced a 35-page industry-defining report.

Upcoming
Build a Smarter Sales Playbook: Powered by Partner Data

Join us for a fast-paced look at the newest features built for sales teams, including Deal Navigator, Performance Dashboard, Generate Pipeline (Beta), Deal Alerts (Beta), and New Navigation.

Build a Smarter Sales Playbook: Powered by Partner Data

Join us for a fast-paced look at the newest features built for sales teams, including Deal Navigator, Performance Dashboard, Generate Pipeline (Beta), Deal Alerts (Beta), and New Navigation.

Upcoming
Dreamforce

Build your first agent with the help of product experts, learn new best practices, hear about the biggest product announcements, and solve your own business challenges by jumping into hundreds of real AI agent use-cases. Experience everything AI is meant to be, only at Dreamforce.

Dreamforce

Build your first agent with the help of product experts, learn new best practices, hear about the biggest product announcements, and solve your own business challenges by jumping into hundreds of real AI agent use-cases. Experience everything AI is meant to be, only at Dreamforce.

Upcoming
Oktane

Oktane brings together the entire Okta community — customers, prospects, partners, press, analysts, investors, and employees — for three days to explore the future of Identity together.

Oktane

Oktane brings together the entire Okta community — customers, prospects, partners, press, analysts, investors, and employees — for three days to explore the future of Identity together.

Upcoming
Inbound 2025

Hosted by HubSpot, INBOUND is where leaders transform ideas into impact and find creative ways to catapult their organizations forward.

Inbound 2025

Hosted by HubSpot, INBOUND is where leaders transform ideas into impact and find creative ways to catapult their organizations forward.

Crossbeam CEO Bob Moore on Leveraging Partnerships to Grow Your Business

Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.

Crossbeam CEO Bob Moore on Leveraging Partnerships to Grow Your Business

Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.

2024: The Year Start-Ups Learn To Do More With Less

As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.

2024: The Year Start-Ups Learn To Do More With Less

As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.

New Report: 89% of Business Leaders Questioning Existing GTM Models, Looking to Change Strategies

As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies

New Report: 89% of Business Leaders Questioning Existing GTM Models, Looking to Change Strategies

As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies

Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.

Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth

Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.