Amplify every campaign through your partner ecosystem
Pinpoint high-intent audiences, personalize outreach with real partner insight, and turn co-marketing into a performance channel.
Amplify every campaign through your partner ecosystem
Pinpoint high-intent audiences, personalize outreach with real partner insight, and turn co-marketing into a performance channel.
Join 30,000+ companies using Crossbeam to drive better marketing results
Capture high-intent leads hidden in your ecosystem
Crossbeam automatically identifies accounts already in your partners’ pipelines—leads more likely to convert because there’s already trust and traction.
- See exactly which of your target accounts are already customers or active opportunities for your partners
- Discover net-new leads from your partners' CRMs that fit your ICP but aren't in your database yet
- Focus your marketing efforts on leads with the highest propensity to convert based on existing partner relationships
Power ABM plays that convert
Run targeted, high-performing ABM plays with visibility into which accounts your partners are talking to and which tools they use. That means better segmentation, more personalized messaging, and fewer wasted touches.
- Pinpoint which partners have active relationships with your top target accounts
- Craft hyper-relevant messaging using insights into existing tech stacks and relationships identified through partners
- Sync partner insights with sales to coordinate warm, multi-threaded outreach
Launch joint campaigns that actually perform
Transform your co-marketing from guesswork to a revenue-driving machine. Identify the best partners and overlapping audiences for joint campaigns that resonate and convert.
- Create and share targeted segments based on overlapping customer and prospect data for co-marketing initiatives
- Use overlap and Partner Impact insights to prioritize MDF spend
- Track the performance and revenue generated with clear partner-sourced and influenced attribution
Enrich your martech stack with ecosystem insights
Crossbeam works inside the tools you already use, letting you bring partner data into your everyday marketing operations. Build segments, score accounts, and personalize campaigns without reinventing your workflow.
- Use partner data to trigger personalized nurture sequences and segment email campaigns
- Keep your marketing databases enriched with the latest ecosystem insights without manual uploads
- Get better alignment with your sales team. By integrating ecosystem insights into your CRM and marketing tools, sales can prioritize partner-warmed accounts while marketing supports with targeted air cover.
Features built for marketing teams
Identify, exchange and pursue qualified leads that are not yet in your CRM.
Collaborate on overlapping and non-overlapping accounts. Select your partner, grab your hot list, and get down to real-time collaboration.
Connect your partner data anywhere. Get your ecosystem growth engine going with integrations that fuel your go-to-market teams and business outcomes.
Identify high-performing partners to accelerate current opportunities and replicate success across your ecosystem.
Bring ELG to life
Your partners can help accelerate your expansion into a new market, vertical, or buyer persona with grace. They can educate you about your buyer’s pain points, their communication style, and their buying tendencies. They can also give you visibility into their tech stacks and help you gather value statements to showcase your product’s value.
Improve your “better together” messaging by creating templates your partner can fill out quickly, developing resources for internal and external stakeholders, and more.
When done well, co-marketing can be used to expand the reach of and grow a partner ecosystem. Getting buy-in from your marketing department, however, can be a hurdle. This post highlights how co-marketing can be used to grow your Ecosystem, gain long-term customers, and help your marketing team hit their KPIs.
“The modern marketing playbook is an Ecosystem-Led playbook. Nearly every best practice in demand gen, advertising, inbound, ABM, personalization, and automation can be leveled-up by infusing data, context, and relationships from your partner ecosystem."
Turn your ecosystem into your #1 revenue source
Instantly capture insights from your ecosystem in less than a minute.